Charcoal Corral and Silver Lake Twin Drive-In
Cactus Lizard Cruise Nite Stamp Cactus Perrywinkle from Perry's Ice Cream
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* Take-Out 237-5270 * Pizzeria 237-3040 * Drive-In 237-3372 * 7037 Chapman Ave., Perry, NY    Directions

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Country Line Dancing

Every Monday Evening • 7:00pm …

(watch, participate or learn)

 

Summer Concert Series

Every Tuesday Evening • 7:00pm …

(featuring a wide variety of live bands for your entertainment)

 

Karaoke

Every Wednesday Evening • 6:30pm …

(you be the star!)

 

Cruise Night

Every Thursday Night • 6:30pm …

(join us in one of Wester New York’s finest displays of classic cars, trucks and motorcycles)

 

Friday Night Movies

Begins a new week of 4 top rated features to premiere at the Silver Lake Twin Drive-In …

 

Chicken BBQ

Every Saturday during the summer from 4 to 9 pm.

Birthday Parties at the Charcoal Corral

Our custom, unique catering service is designed to suit any occasion. With the versatility and professionalism we possess, we are able to offer you a variety of menu options, keeping in mind the cost factor of your function. We offer complete catering, drop off service, or you pick up to go.

 

Your Full Service Professional Caterer


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(585) 237-5270

Call us to customize your special event.

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Links to the community …

For all your boating needs on Silver Lake visit: www.silverlakemarine.com

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Welcome to our Photo Gallery

Please browse this section as well as other pages found in the Photo Gallery navigation box on the right side of this site.

Charcoal Corral

11 Photos

Inflatables

7 Photos

Cruise Nite

40 Photos

Stage Events

32 Photos

Catering

11 Photos

Mini-Golf

18 Photos

-John Reinan, Rochester D&C , Sept. 3, 1995

Weekly EventsOn summer nights, a former cow pasture is the hottest spot in Wyoming County.

The action begins around dinner time, when the first wave of cars turns off Route 39 and streams past the cornfields that border Jake Stefanon’s brainchild.

Visitors from Rochester and Buffalo. From Ithaca and Irondequoit. From Attica, Arcade and Avon. They’ve driven an hour or more, many of them, to enjoy an old idea given new life bar a farsighted family of promoters.

In this old pasture, the best scenes aren’t always on the screen.

A family from Seneca County negotiates the windmills on the putt-putt course. A fellow
from Canandaigua polishes off a cheeseburger in the Charcoal Corral. A group of teen-age boys from Buffalo share a pizza while they eye the girls at the next table. Couples stroll bark-covered ways under a canopy of towering pine trees, passing time until the movie starts at dusk. Laughing children swarm over the playground equipment in the shadow of the giant screen.

It’s a far cry from the passion pits of old - those shabby, sleazy roadside attractions where teen-agers drank beer and fogged the car windows while “Bloodsucking Freaks” or “Wild Women of Wongo” flickered onscreen.

The original Charcoal Corral hot dog stand.But it works. On a busy weekend night, as many as 2,000 people will eat, golf, play video games and watch first-run movies - a good-sized village, with all its needs taken care of by the Stefanon family and their 70 employees.

“They really have a gold mine up there,” says Shirley Carr, the Perry town clerk. “It’s quite an attraction.”

“Oh, what a neat place,” seconds Beryle Bell, deputy clerk for the village of Perry. “They come out from Rochester for that place. They know that place in Toronto … because it’s unique.”

DRIVING AMBITION
The Golf course has gone through a heavy make-overAt the center of it all is a visionary old gentleman and his hard-working son.

Jake Stefanon, has been in the theater business most of his adult life. In 1949, he opened a drive-in theater in Altoona, PA. - one of thousands that sprang up across the country after World War II. The car was king, and Americans delighted in doing everything possible from behind the wheel. It was an age of drive-in Movies, drive-in restaurants, drive-in churches and drive-in weddings.

Fun from every angle...In 1966, while operating a string of outdoor theaters in Buffalo, Jake bought a decrepit drive-in near the eastern shore of Silver Lake that was nothing more that “cow pastures and posts.” Four years later, he moved to Perry and devoted all his time to transforming the Silver Lake Drive-In into a family entertainment center.

Overhead shot of the mini-golf courseIt wasn’t really the best time to pursue that idea. While Jake was dreaming of char pits and ice cream parlors, his fellow drive-in operators were going belly-up by the thousands.

In 1971, there were 3,720 drive-in screens in the United States, according to the Motion Picture Association of America. In 1994 they reported only 885….. that’s a drop of 76 percent. As of 1995, only 40 drive-in screens remain in all of New York state, according to
the National Association of Theater Owners.

But Jake had learned a few things during those years running drive-ins across Pennsylvania and Western New York. Foremost among them: Don’t let some other guy take advantage of your drawing power.

“While I was with the Blatt Brothers (a Pittsburgh-based theater chain), we’d build a drive-in out in the country….. and pretty soon,
a hot dog stand would spring up, and a custard stand - capitalizing on our ability to draw people,” he says. “So I realized, if you
draw people, you have to have something to sell to them.”

Large variety of Perry’s Ice Cream in the Ice Cream ParlorHe built a hotdog stand outside the theater gates; it grew into the Charcoal Corral, a sit-down restaurant. The ice cream parlor came next; the arcade, pizza parlor, mini-golf and outdoor bandstand followed.

Over the years, he’s invested hundreds of thousands of dollars in his operation, always looking to add another attraction that will give people a reason to pile into the car and head for his greener pasture.

‘HEY RICK’

But while Jake may be the idea man, the person who makes it work is his son, Rick. “He’s the visionary….. I get it built and make it go,” says Rick, a slender man of 45 with hound-dog eyes, a mustache and a walkie-talkie dangling from his belt as he makes the rounds of the 13 acre complex.

Rick has been working at his father’s theaters since he was 14. Over the years, he’s done or over seen most of the actual work involved in expanding the Silver Lake operation. “Hammer and nails….. that’s my favorite job,” he says.

The drive-in is open from mid-April through late October; the restaurants are open from late March until just before Christmas. During the offseason, Rick takes care of the maintenance and any new building plans.

His duties expanded considerably a couple of years ago, when he bought the business from his father. Now, Rick is the public face of the Silver Lake Drive-In - and judging from the response as he endlessly walks the grounds, it’s a face his customers his customers feel quite comfortable with.

“Hey, Rick,” a man in the pizzeria says, clapping him on the shoulder. “Hey, Rick,” a teen-age girl says minutes later, stopping
him in the video arcade. “Hey, Rick,” a ticket-taker says asking him a question outside the projection booth.

Other drive-in operators have adopted some pieces of the Stefanons’ approach - but few, if any have done it on such a scale.

“They may be the only ones doing all those things in combination,” says Jim Kozak, director of communications for the theater owners’
association who adds that a thriving drive-in is “a license to print money.”

Ultimately, though, the success of the Silver-Lake may lie not in the novelty of the ideas, but in their execution. The whole operation reflects an attention to detail and a concern for cleanliness. The lighting for the putt-putt course comes from giant carriage lamps 20 feet tall. The pizzas and wings are served in real wicker baskets; the sodas come in chilled glass mugs. The neatly trimmed lawns wouldn’t look out of place on a golf course.

“Things have to look nice,” Rick says. “After all, we’re in the middle of nowhere.”

DRIVE-IN DREAMS

When Jake bought Silver Lake Drive-In, he says, there were 13 drive-ins around Rochester. Now, there are none remaining in Monroe County. But there are plenty of people who haven’t forgotten them.

“I used to go to drive-ins all the time in high school,” says Patricia Crompton of Chili, settle comfortably in her car awaiting the
show. “Let’s see, there was the Lakeshore, the Starlite, the Washington, the Empire,” she says rattling off the names of local drive-ins that
now exist only in memory.

In the back row of the 500 car theater, Brian Hall and Betsy MacIntyre of Dansville, Livingston County, are lounging on lawn chairs in the bed of Brian’s pickup, playing cards and drinking cold beer from the ice chest that sits between them. “I don’t understand why there aren’t more drive-ins,” Betsy says. “It’s packed everytime we come here.”

Next to them, a van is parked backward, its double doors swung open wide toward the screen. Inside, a small boy and girl dressed in pajamas lie on their stomach on a mattress, heads propped up in their hands, watching the Mickey Mouse cartoon that precedes the feature.

An hour later - as Kevin Costner battles a 60-foot-high Dennis Hopper onscreen - both the pajama-clad kids are sleeping soundly.

SMALL PLEASURES

The old pasture, which used to nourish cows, has taken good care of the Stefanon family over the years. Jake proudly points out that he and his wife, Josie - who works the mini-golf course - “raised six kids on the theater business.”

Rick’s wife, Susan, runs the ticket booth; his sister and brother-in-law, Ann and Keith McWhinney, manage the restaurants. And Rick says with a wink that he’s already breaking in his own children - 6 year old Sarah and 4 year old Jacob John.

In an era when local merchants across the country are being shoved aside by giant conglomerates, this family has built their own commercial juggernaut in a most unlikely place.

“I wouldn’t take a million dollars for it,” Jake beams.

“I don’t know, Jake,” Rick replies. “Some nights you could offer me a buck and a half and I’d take it.”

But as he heads out into the dark for another trip around the grounds, it’s a good bet this isn’t one of those nights.

Front gate to a fun-filled day at the Charcoal Corral

Corral Custom Catering

Our custom, unique catering service is designed to suit any occasion. With the versatility and professionalism we possess, we are able to offer you a variety of menu options, keeping in mind the cost factor of your function. We offer complete catering, drop off service, or you pick up to go.

 

Your Full Service Professional Caterer


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(585) 237-5270

Call us to customize your special event.

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Weddings • Anniversaries • Graduations • Special Events
Wedding & Baby Showers • Family Reunions • Team Banquets
Business Meetings • Association Events • Club Luncheons

Fresh Fruit & Veggie Displays
Hors d’ouevres
Boxed Lunches
Hot & Cold Buffets
Chicken BBQ’s
Drop off Menu Service

Picnic Menus
Sit Down Dinners
Pizza & Wing Parties
Full Service
Professional Catering
or … Pick up to go

All menus are developed on a custom basis with regards to the nature of the event, location, and level of service desired. This allows us to be competitive in pricing and service.

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Drive In Now Showing (7 Days a Week)

Friday, August 22nd Thru Thursday, August 28th

Drive-In Movie Screen 1 Banner - Two first run movies for the price of one at the Silver Lake Twin Drive-In Movie Theater!

TRIPLE FEATURE
Official Website Link for this movie Official Website Link for this movie Official Website Link for this movie
Rated PG Rated PG-13 Rated PG-13
Drive-In Movie Screen 2 Banner - Come watch the first run movies under the stars.

TRIPLE FEATURE
Official Website Link for this movie Official Website Link for this movie Official Website Link for this movie
Rated R Rated R Rated PG-13
* Gates Open at 6pm * Adults $7 * Under 10 - $2 * Under 4 - Free *
Click Posters for more detail about the movie. All movies are subject to change.

Movies Coming Next … Friday Aug. 29th - Sept. 1

Drive-In Movie Screen 1 Banner - Two first run movies for the price of one at the Silver Lake Twin Drive-In Movie Theater! Drive-In Movie Screen 2 Banner - Come watch the first run movies under the stars.

Kung Fu Panda PG
Wall-E G
Iron Man PG-13

Tropic Thunder R
The Dark Knight PG-13
Step Brothers R


Every Tuesday Night Join us in the New Fiesta Room

for the Corrals Rib & Chicken Special

Sides
  • Garden Salad
  • Caesar Salad
  • Cole Slaw
  • Mexicali Corn
  • Steak Fries
  • Regular Fries
  • Baked Potato
  • Garlic Mashed Potatoes
  • Corral Baked Beans
  • Southwestern Rice Pilaf

TRIPLE FEATURE
Official Website Link for this movie Official Website Link for this movie Official Website Link for this movie
Rated PG Rated G Rated PG
TRIPLE FEATURE
Official Website Link for this movie Official Website Link for this movie Official Website Link for this movie
Rated PG Rated PG-13 Rated PG-13
TRIPLE FEATURE
Official Website Link for this movie Official Website Link for this movie Official Website Link for this movie
Rated R Rated R Rated PG-13

chronicles_of_narnia_prince_caspian_ver2.jpg

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Drive-In Movie Screen 1 Banner - Two first run movies for the price of one at the Silver Lake Twin Drive-In Movie Theater!

Wall-E - Disney PIXAR
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Official Website Link for this movie Official Website Link for this movie
Drive-In Movie Screen 2 Banner - Come watch the first run movies under the stars.

hancock.jpg
hulk.jpg
Official Website Link for this movie Official Website Link for this movie
* Gates Open at 6pm * Adults $7 * Under 10 - $2 * Under 4 - Free *
Click Posters for more detail about the movie. All movies are subject to change.

M

Perry NY
August 28, 2008, 12:02 pm
Mostly cloudy Temp: 66°F
sunrise: 6:33
sunset: 7:53
Forecast August 28, 2008
day
Showers
Showers
71°F
wind speed: 7 mph SE
Windgusts: 11 mph
night
Showers
Showers
53°F
wind speed: 7 mph SSE
Windgusts: 9 mph
Forecast August 29, 2008
day
Partly sunny with thundershowers
Partly sunny with thundershowers
76°F
wind speed: 9 mph S
Windgusts: 13 mph
night
Showers
Showers
58°F
wind speed: 4 mph SSW
Windgusts: 9 mph
Forecast August 30, 2008
day
Partly sunny
Partly sunny
79°F
wind speed: 7 mph WNW
Windgusts: 11 mph
night
Mostly clear
Mostly clear
57°F
wind speed: 7 mph W
Windgusts: 13 mph

Member of U.D.I.T.O.A.
(United Drive-In Theater Owner Association)